Case Study
The Ogee Clinic Visual Identity Design
Scope of Work
Logo Design / Business Collateral Design / Visual Identity Design
Overview
The Ogee Clinic is a medical aesthetic clinic based in Singapore.
The client had several requirements for the logo – to include 1) specific shapes, 2) specific colours and 3) the elements of the logo have to be represented in equal strength for overall balance.
Process & Result
The logo can be seen as either a butterfly or a flower. Both are symbols of beauty, and the butterfly also has the added meaning of transformation. The final solution fulfilled all of the client’s requirements and was also a good representation of the business.
