Jane wanted the logo for Horan Global to be similar to The Horan Group, her other brand.
The concept behind the logo is: The letter “h” is formed by the negative space (white) in the circle, which also looks like a river flowing through a globe. It represents movement and flow.
The letter “g” makes up the other half of the globe (green portion). Orange and green were chosen to be consistent with The Horan Group’s logo (which was not designed by us).