Garden of Desire Rebrand

Client
Garden of Desire, Singapore & Cambodia
I did
Brand Development / Logo Design / Business Card Design / Collateral Design / Signboard Design / Packaging Design / Website Design
I used
Illustrator / Photoshop / Shopify
Overview

Garden of Desire wanted to refresh their brand to better reflect their brand values as well as the quality of their craft and products so that they can appeal to the right target audience.

What we did

Pixel and Code designed a new logo and came up with a simple brand style guide which includes typography and colour selection. We also helped to redesign their website, as well as all other collateral, such as business cards, store signs, packaging, thank you cards, and gift cards.

We chose a clean and classic typeface to reflect the elegance of their timeless jewellery pieces.

Old vs New Logo

Old (top) vs new (bottom) logo

The Emblem

The Emblem features a stylized Kbach Chan – an ancient Khmer decorative motif – with a precious stone set within. It represents the essence of Garden of Desire’s design principles – modern yet ageless, global yet rooted in heritage – ushering in a new Cambodian contemporary.

Brand Overview

Close Menu