Case Study
Garden of Desire Rebrand x Shopify Design
Scope of Work
Brand Development / Logo Design / Business Card Design / Collateral Design / Signboard Design / Packaging Design / Website Design
Overview
A glittering challenge was presented by Garden of Desire, a jewellery brand based in Singapore and Cambodia. It was determined that their brand needed a refresh that would make their brand values shine brighter than a perfectly cut diamond.
The mission involved polishing their image to better showcase their craftsmanship. The goal that was to catch the eyes of their ideal customers – discerning souls who can spot a masterpiece from a mile away and appreciate artisanal jewellery more than their morning coffee.
It was decided that their brand essence needed to be as carefully crafted as their jewelry pieces, ensuring that when their target audience stumbled upon Garden of Desire, it would be love at first sight – or should we say, love at first sparkle!
Process & Result
A brand transformation was undertaken by Pixel and Code, where Garden of Desire’s visual identity was thoughtfully reimagined from the ground up.
A refined logo emerged as the cornerstone of the project, accompanied by a strategically streamlined brand style guide that would make minimalists proud.
The digital renovation extended beyond the basics, as the website was artfully reconstructed, while an array of physical touchpoints – from business cards to packaging, store signage to thank you notes – were harmoniously aligned with the new aesthetic.
At the heart of this evolution, a clean and classic typeface was selected to echo the timeless nature of their jewelry pieces, ensuring the brand would resonate with the same enduring elegance as their craftsmanship.
