Elyse approached me to redesign her logo and website as she felt that her business was evolving beyond her current brand, and she wanted her logo and website to reflect that.
She only had two requirements: she requested for a crown to be incorporated into her logo, and she wanted to include red in the logo.
I designed her logo with the letters “E” and “A” from her initials, and a subtle crown was crafted into the letter “E”. The reversed “E” gives a sense of movement and moving forward, of “living the rich life”.
Instead of red, however, I chose magenta, as I felt that it resonated more with her personality than red, which is too aggressive and fiery.