Case Study
ACRES website re-design
Scope of Work
WordPress Design with Elementor, Custom merch catalog, FluentForms order form with dynamic pricing
Overview
ACRES is a wildlife rescue dedicated to rescuing, rehabilitating, and protecting wild animals that have been injured, exploited, or displaced, many of them victims of illegal trade, habitat loss, or cruelty.
Beyond rescue, they speak up for animals, raise awareness about suffering that usually goes unseen, and push for a world where animals are treated as sentient beings rather than commodities.
Their old website was built years ago and looked it. For most businesses a dated site is just a missed opportunity, but for a non-profit organisation it’s a bigger problem: if the site doesn’t look trustworthy, neither does the organization, and that directly affects whether people are willing to support the cause.
The sitemap and copy were already handled by Moxie Communications, so we took that structure and turn it into a site that actually looked the part.
Process & Result
We rebuilt the site on WordPress using Elementor, which gave us the freedom to design each page around the content instead of forcing it into a rigid theme.
Because Moxie had already set the sitemap and written the copy, my job was translation, taking a clear structure and a strong message and giving it a design that matched the weight of the mission.
That meant leaning on the animals themselves: real imagery, room to breathe, and a layout that feels warm but still credible. For a rescue, looking professional isn’t vanity, it’s what makes a first-time visitor trust you enough to donate or get involved.
The client didn’t want a full ecommerce setup, so instead of WooCommerce I built a simple catalog: each item sits on the page with a Buy Now button that sends the visitor to a custom order form built with FluentForms. The form uses dynamic fields that calculate the total based on what’s selected, so the buyer gets a clear running price without the overhead of a full checkout system.
It’s a lightweight setup that fits how ACRES actually works. Easy orders to manage on their end, a straightforward way to buy on the supporter’s end, and no heavy ecommerce machinery to maintain for what’s a small, supporting part of the site.
The result is a site that finally matches the seriousness of the work ACRES does, with a structure that’s easy to navigate and a merch flow that stays out of everyone’s way.
We also made sure that their rescue hotline button was easily accessible no matter where the visitor is on the website.
